SMPTE - Smart Workflows - Harnessing AI tools for Next Generation Content
31:48
AI is rapidly redefining the media landscape, unlocking capabilities once thought impossible. This session delves into how modern AI systems interpret and generate multimedia content, enable richer storytelling, and automate key production processes.
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The 2025 Club World Cup as the Engine of Innovation: How Cloud Technology Reshaped Sports Rights and Delivery
30:14
This panel will explore a pivotal moment in live sports broadcasting: the shift from traditional broadcasters to global streaming platforms. Hosted by a leading European technology figure and featuring experts from AWS, DAZN, and M2A Media
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ATSC 3.0’s Role in Europe’s Media Future - Reimagining Broadcast Economics - Mobiles to Automobiles
41:21
As Europe rethinks terrestrial and mobile delivery, having an extensible broadcast platform offers a pragmatic path to implementing multiple business models at continental scale. With “mobile-first” consumption surging
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SMPTE Program
3:13
Introduction to SMPTE at IBC
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SMPTE - Securing and Standardizing Control: Inside the SMPTE ST 2138 Ecosystem
37:47
Controlling media devices and services has traditionally been a fragmented challenge—especially in today’s hybrid infrastructures. This discussion introduces a standardized, open-source control framework that’s transport-agnostic
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AI-Driven Media Transformation: Redefining audience experiences
23:59
Technological advancements are fundamentally reshaping media and entertainment through cutting-edge AI-powered innovations. Boomtown, one of the largest musical festivals in the UK
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Digitalising Broadcast Advertising for Premium Revenue
30:10
Broadcast advertising is undergoing a major transformation, with broadcasters increasingly turning linear content into addressable, programmatic-ready inventory that can command premium pricing.