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  ATSC 3.0’s Role in Europe’s Media Future - Reimagining Broadcast Economics - Mobiles to Automobiles

  41:21

  As Europe rethinks terrestrial and mobile delivery, having an extensible broadcast platform offers a pragmatic path to implementing multiple business models at continental scale. With “mobile-first” consumption surging

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  AI-Driven Media Transformation: Redefining audience experiences

  23:59

  Technological advancements are fundamentally reshaping media and entertainment through cutting-edge AI-powered innovations. Boomtown, one of the largest musical festivals in the UK

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  The 2025 Club World Cup as the Engine of Innovation: How Cloud Technology Reshaped Sports Rights and Delivery

  30:14

  This panel will explore a pivotal moment in live sports broadcasting: the shift from traditional broadcasters to global streaming platforms. Hosted by a leading European technology figure and featuring experts from AWS, DAZN, and M2A Media

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  Winning the engagement race with AI-powered entertainment experiences

  35:47

  The race for viewers and their sustained attention is intensifying. Electronic program guides are on their last breaths and content carousels are ready for a reboot.

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  From Rights to Revenue: Unlocking Content Value in a Digital-First World

  32:47

  Audiences today consume content across more platforms, formats, and geographies than ever before. For media companies, securing rights and ensuring efficient monetization is both a massive challenge and a transformative opportunity.

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  SMPTE Program

  3:13

  Introduction to SMPTE at IBC