Digitalising Broadcast Advertising for Premium Revenue
30:10
Broadcast advertising is undergoing a major transformation, with broadcasters increasingly turning linear content into addressable, programmatic-ready inventory that can command premium pricing.
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Winning the engagement race with AI-powered entertainment experiences
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The race for viewers and their sustained attention is intensifying. Electronic program guides are on their last breaths and content carousels are ready for a reboot.
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SMPTE - Securing and Standardizing Control: Inside the SMPTE ST 2138 Ecosystem
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Controlling media devices and services has traditionally been a fragmented challenge—especially in today’s hybrid infrastructures. This discussion introduces a standardized, open-source control framework that’s transport-agnostic
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From Rights to Revenue: Unlocking Content Value in a Digital-First World
32:47
Audiences today consume content across more platforms, formats, and geographies than ever before. For media companies, securing rights and ensuring efficient monetization is both a massive challenge and a transformative opportunity.
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Digitalising Broadcast Advertising for Premium Revenue
30:10
Broadcast advertising is undergoing a major transformation, with broadcasters increasingly turning linear content into addressable, programmatic-ready inventory that can command premium pricing.
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ATSC 3.0’s Role in Europe’s Media Future - Reimagining Broadcast Economics - Mobiles to Automobiles
41:21
As Europe rethinks terrestrial and mobile delivery, having an extensible broadcast platform offers a pragmatic path to implementing multiple business models at continental scale. With “mobile-first” consumption surging
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SMPTE Program
3:13
Introduction to SMPTE at IBC