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  The 2025 Club World Cup as the Engine of Innovation: How Cloud Technology Reshaped Sports Rights and Delivery

  30:14

  This panel will explore a pivotal moment in live sports broadcasting: the shift from traditional broadcasters to global streaming platforms. Hosted by a leading European technology figure and featuring experts from AWS, DAZN, and M2A Media

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  ATSC 3.0’s Role in Europe’s Media Future - Reimagining Broadcast Economics - Mobiles to Automobiles

  41:21

  As Europe rethinks terrestrial and mobile delivery, having an extensible broadcast platform offers a pragmatic path to implementing multiple business models at continental scale. With “mobile-first” consumption surging

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  From Rights to Revenue: Unlocking Content Value in a Digital-First World

  32:47

  Audiences today consume content across more platforms, formats, and geographies than ever before. For media companies, securing rights and ensuring efficient monetization is both a massive challenge and a transformative opportunity.

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  SMPTE - Securing and Standardizing Control: Inside the SMPTE ST 2138 Ecosystem

  37:47

  Controlling media devices and services has traditionally been a fragmented challenge—especially in today’s hybrid infrastructures. This discussion introduces a standardized, open-source control framework that’s transport-agnostic

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  AI-Driven Media Transformation: Redefining audience experiences

  23:59

  Technological advancements are fundamentally reshaping media and entertainment through cutting-edge AI-powered innovations. Boomtown, one of the largest musical festivals in the UK

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  SMPTE - Smart Workflows - Harnessing AI tools for Next Generation Content

  31:48

  AI is rapidly redefining the media landscape, unlocking capabilities once thought impossible. This session delves into how modern AI systems interpret and generate multimedia content, enable richer storytelling, and automate key production processes.