Real Time Interactive Streaming Personalises Live Experiences
48:09
IBC2023: As linear broadcasts convert to streaming, revenues from advertising and sponsorship are being lost. This project aims to demonstrate that additional revenue and a ROI can be achieved through personalising viewer engagement.
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Highlights of Day 4 of IBC2023, the global meeting point the media, entertainment and technology industries.
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Real Time Interactive Streaming Personalises Live Experiences
48:09
IBC2023: As linear broadcasts convert to streaming, revenues from advertising and sponsorship are being lost. This project aims to demonstrate that additional revenue and a ROI can be achieved through personalising viewer engagement.
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