How ITV, the UK’s leading commercial broadcaster, is managing the transition from linear to addressable TV at massive scale
31:00
ITV plc, the largest commercial broadcaster in the UK, continues to pioneer innovative advertising opportunities at a grand scale and while exploring creative ways of engaging with consumers.
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Secrets of success of FAST channel Pluto TV
0:51
Olivier Jollet, Executive Vice President and International General Manager, Pluto TV, Paramount, discussed the secrets of success of Paramount’s FAST (Free Ad-supported Streaming Television) channel at IBC2023 in Amsterdam.
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How ITV, the UK’s leading commercial broadcaster, is managing the transition from linear to addressable TV at massive scale
31:00
ITV plc, the largest commercial broadcaster in the UK, continues to pioneer innovative advertising opportunities at a grand scale and while exploring creative ways of engaging with consumers.
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SCTE focuses on net zero
2:23
Anthony Basham, President of SCTE, one of the co-owners of IBC2023, said the Society of Broadband Professionals (SCTE) was focusing on the telco net zero challenge in a landmark session on the Monday afternoon at IBC2023 in Amsterdam.
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Unveiling the Future of Global Media Management: Unlocking Interoperability and Automation for Converged Advertising Operations and Revenue Growth
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As the diversification of content and distribution methods continues, converged workflows are a necessity for global media companies to excel in a complex market.
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Navigating Europe's transition to IP
40:15
In this session, hear a discussion on the opportunities, challenges, and strategies being deployed by broadcasters in Europe to support their transition from a predominantly linear market to a predominantly IP-based market.
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Driving business transition through migration to the cloud
29:44
IBC2023: Many organizations are now migrating their on-premises workloads to the AWS Cloud for improved flexibility, agility, and operational efficiency.