IBC2018 Conference: Reaching Gen Alpha: How to captivate kids

45:42

Audience: Engage. Influence. Grow., Room E102, 11:30 15th September 2018. Speakers: Jodie Morris (Beano), Miki Chojnacka (Hopster), Rob Lowe (Lego), Yesmin Kunter (Play to Innovate), Fabian Birgfeld (Producer and Chair; W12 Studios).