Panel Discussion: Churn management and user retention in a mixed monetisation market
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As mixed monetisation models – combinations of SVOD, AVOD & FAST – becoming the norm, service providers need to find ways to measure ARPU across different monetization models.
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Cross-generational OTT platform for free
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"You made the audience. We keep it for you. Backscreen will present its OTT platform which offers a cross-generational TV experience to cover audiences in their entirity. It comes with embedded monetization features which can yield this platform for